About Cal.ai
- they are turning into a product studio
- Cal.ai -> 12 people (4 co-founder)
- 150 influencers / turning into app studio
- they spend $7k/day on paid ads → profitable
- they own all videos
- have not taking money out because of apple pays you two months later
- they re-invest everything atm - bc of apple payout times
- don’t do SEO → not a priority
- part of scaling has been to build internal tools
- You scale by mastering one marketing channel after the other
- Paid: Meta Ads better than TikTok but do both - facebook,
- Make apps fool-prove → “App users are dumb”
- Most apps are stuck at 50k-100k MRR → held back by not scaling internally → what does need to be done to scale to the next milestone?
- example - after hitting 100k/mo
- brought on more devs, virtual assitances, more leads
- spin up sub accounts → repost good assets
- have a cal.ai account
- repost all influencer videos
- get additional views
- repost videos after a couple of months again
- what will it take to scale to the next point
- paid ads → based on good organic assets
- TV ads
How to Find Great App Ideas
- AI can be amplify the value of already successful apps & make them easier marketable / make apps cooler
- look at super successful apps that have a lot of functionality → identify the core functionality → build a cheaper & AI enhanced version that solves the key-value preposition
- Identify the core feature & improve it with AI & make it super simple
- Every tweet creates 10 competitors